Through the interview session with several office ladies, it shows that most of them used the fastest way to soothe the menstrual pain, such as taking pain killer. Women has to go through menstrual pain almost every month and it could affects daily routines. Menstrual pain could be caused by uterine dysplasia, estrogen imbalance, hectic life.

Femoire Novia has MAL approved and certified female health products by the Ministry of Health of Malaysia. Novia's main ingredient Saffron which is rich in antioxidants, it can reduce and repair damaged cells in the body, relieve pre and post menstrual discomfort symptoms, lower cholesterol, and prevent blood vessel blockage. Research indicates that saffron also helps to relieve symptoms of anxiety and depression.

Femoire NOVIA contains 7 natural ingredients: Saffron, Manjakani, Kacip Fatimah, Maca, Pueraria, Hops and Fenugreek, that can comprehensively improve women's health, hormonal health, delay aging and promote skin radiance and elasticity.